KELLY GUSTAFSON

KELLY GUSTAFSON

Director at Large, Advocis

Kelly has served in the financial services industry since 1998 as a thought leader, industry influencer and technology pioneer. Her expertise is in leading innovation and organizational transformation beside unique and elite business owners, as well as building high performance cultures, teams and businesses.

Kelly is currently supporting Financial Advisory teams across Canada to integrate new tech into their practices including a modern approach to delivering clients value. She consults with industry leading digital solution providers by representing the voice of the advisor, sharing strategic insights, and providing development direction.

A true prairie gal born and raised and, when she is not travelling coast to coast, still lives in Saskatchewan running the family farm. As a national athlete, she loves the competitive comparisons between business and sports. Kelly has served as an active Advocis member for 19 years, is a founding member of the Technology & Innovation Committee (TIC), is a Saskatchewan PAC member and is serving in her 2nd term on the National TFAAC Board.